Colour sells…

84% of consumers cite colour as the primary reason they buy a particular product - that’s because as humans, colour is very important to us. It has long been understood to be something that actively appeals to our visual senses. In fact, research reveals that most consumers make a sub-conscious judgement about a product or environment within 90 seconds of initial viewing - and 70% of that decision is based on colour alone.

The Effects range is designed with this in mind. It uses a palette of bright colours to create a bold visual impact that is instantly recognisable and positively impacts the consumer’s buying experience - the brighter and lighter a colour, the more happy and optimistic it will make you feel.